About Nordic Unseen

Your Nordic Outdoor Guide

We’re not here to show you everything, just the right things. Nordic Unseen is your compass to slow, active travel across the Nordic wilds. Based in southern Norway, we specialize in the mountains and fjords we know best, but our trail map stretches far beyond.

8+ years

based in the north

550+ days

spent outside

4000+ km

across mountain trails

∞

Kvikk Lunsjs eaten

Not Hidden. Just Unseen.

We don’t believe in “hidden gems.” In a region where nature is a way of life and every trail has been walked, truly secret places are rare. But some are still overlooked.

Unseen means quiet places that stay under the radar. Not because they’re unknown, but because no one bothered to write about them in English and in one place. That’s where we come in.

We curate routes that are authentic, peaceful, and full of character. Places that show off Scandinavia without the long drives, the crowds, or the cliché stops. But sometimes we’ll include a well-known spot as well, but only if it’s really worth it.

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Jana’s Outdoor Story

I was born somewhere between the mountains of Jeseníky, Rychleby, and Králický Sněžník. If you’ve never heard of them, you’re not alone. It’s a corner of Czechia with raw trails, wild forests, and the kind of rough beauty that reminds me a lot of Scandinavia.

I grew up in a village with around 80 people. So yes, as a teenager, I wanted the opposite: city life, culture, fashion, late nights. During my journalism and film studies, you’d probably find me in a dress, wandering museums, and debating politics in a smoky pub.

Eventually, I started working in marketing, and tried to build the kind of life I thought I wanted. But pretty quickly, it became clear: the office routine wasn’t for me. So I booked a one-way ticket to New Zealand. That’s where everything shifted. Or maybe it’s just where I found my way back to what I always knew — the mountains.

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The Long Way North

2017

Moved to New Zealand. Fell back in love with hiking, wild camping, hitchhiking and basically slow travelling and simple living. Worked a little, owned even less, but explored a lot.

2018

Returned to Europe and quickly realized Central Europe wasn’t wild enough. Traveled to Norway for the very first time, eventually setting up a base in Beitostølen close to Jotunheimen.

2019

Dived deeper into Norwegian trails, started using DNT cabins, and went on longer solo adventures. Later moved to Stockholm for work, and to explore Swedish nature from a new angle.

2020

Pandemic year. Drifted between Czechia, Stockholm, and Åre before finally landing in Hemsedal, Norway. Closed the year in style by completely breaking my right ankle.

2021-2024

I settled into the mountain town of Hemsedal, and learned to smoothly shift between the seasons. I got into backcountry and fjellski, started gravel biking, and began guiding in the area.

2025

Decided to start Nordic Unseen — a project for outdoor enthusiasts who, like me, were missing a place to find real, practical, and inspiring information for active travel across the Nordics.

What to Expect from Me

I haven’t been everywhere

And I’m not afraid to admit it. I believe in slow, meaningful exploration — and I’ve consciously skipped some places that are already overwhelmed by tourism.

I value safety and fun

I’m not a loose cannon — especially not when guiding others. I care about having a solid plan, keeping people safe, and making sure everyone enjoys the experience.

I’m a minimalist

It’s not just about gear — it’s a mindset. I don’t need much to be happy, and I don’t feel the urge to see everything. I try to keep my footprint small, not just when I travel.

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